The Experience
Though the Minnesota Wild is a hockey team, the brand puts much more focus into fan entertainment than the actual sport. This makes sense because the fans are the main source of income for the team. If the fans aren't having fun and going to games, then the team is not making money. To fully understand the Wild's brand, one must look beyond the logos and merchandise to grasp how the Wild has been able to create such a passionate fanbase.
The experience of being a Wild fan and attending a Wild game is memorable and distinct. The Wild take into account all details of the experience to make sure fans are having the best time possible. Regardless of whether or not the team wins the game, the Wild are sure to put on a show that will entertain all people in the area.
The main areas of focus in fan experience are as follows:
- The venue
- The Xcel Energy Center is one of the best arenas in the world when it comes to features, facilities, and overall appearance.
- The environment
- The Wild's connection with Xcel Energy allows them to boast themselves as environmentally conscious, which creates a strong appeal to ethos.
- The community
- The Wild's fanbase is one of the most passionate and loyal fanbases in the NHL because of the sense of community that is created by the brand.