|
The Minnesota Wild is a team in the National Hockey League (NHL). The franchise is an excellent example of tremendous marketing success stemming from the focus on appealing to a very specific audience.
The Minnesota Wild is more than a hockey team. It is a brand that has deeply engrained itself into the culture of Minnesota and, despite the team's lack of success on the rink, has generated massive amounts of profits. For this reason, the Minnesota Wild provides an interesting object for marketing strategy analysis. |
The Minnesota Wild is financially successful because of the following:
- The team has a well-established, consistent brand identity
- The marketing strategy contains appeals to pathos that target the specific audience
- The brand invokes positives feelings about nature
- The brand invokes nostalgia of childhoods spent outdoors
- The marketing strategy contains appeals to ethos that target the specific audience
- The brand appears environmentally conscious
- The brand establishes that protecting nature is important
- The overall execution of the brand creates a strong sense of community
- The brand appeals to pathos to establish "togetherness"
- The brand appeals to ethos to appear similar to the audience members
The AudiencePart of the Minnesota Wild's massive financial success is due to the specific focus on its audience. With knowledge about this audience, the Wild can tailor its appeals to these people.
|
The TeamThe Minnesota Wild is a young hockey team that was designed to represent its home state through its logo, mascot, and merchandise.
|
The ExperienceAttending a Minnesota Wild Game is about more than just watching the hockey game. This experience is focused on the entertainment of the fans.
|